A reusable template for creating industry-specific landing pages that speak directly to marketers in each vertical.
These stay the same across all industry pages
Down-to-earth, friendly, peer-to-peer tone. No guru energy, no sales pressure.
Hand-picked groups of 6-8 marketers, monthly video calls, same industry + specialty.
1. Tell us about yourself → 2. Get matched → 3. Join your group
"Find Your People" or "Get Matched" (warm, action-oriented)
Hero → Why This Matters → Benefits → How It Works → CTA → Footer
Standard footer with Brand link and copyright
Customize these for each industry
Instructions
Use consistently throughout. Natural integration, not keyword stuffing.
Example (Construction)
Construction
Instructions
Format: "Your [Industry] Marketing Peer Group" or similar. Warm, specific.
Example (Construction)
Your Construction Marketing Peer Group
Instructions
Include 1-2 industry-specific challenges. Keep conversational.
Example (Construction)
Connect with marketers who understand the unique challenges of marketing in construction—from long sales cycles to reaching project managers.
Instructions
A short, punchy statement validating the need for industry-specific community.
Example (Construction)
Marketing in construction isn't like marketing anywhere else.
Instructions
2-3 sentences connecting the hook to our solution.
Example (Construction)
Your peers in other industries don't understand the 18-month sales cycle, the relationship-driven nature of the work, or why your best leads come from job sites. You need people who get it.
Instructions
Adapt 3-4 of the default benefits with industry context. Keep the benefit structure, add specificity.
Example (Construction)
"Share what's working" → "Share what's actually working to reach general contractors and project managers"
Instructions
Warm, industry-specific invitation.
Example (Construction)
Ready to meet your construction marketing peers?
Instructions
Format: "[Industry] Marketing Peer Groups | Mvrketing"
Example (Construction)
Construction Marketing Peer Groups | Mvrketing
Instructions
~150 chars. Include industry, peer group, and primary benefit.
Example (Construction)
Join a hand-picked group of construction marketing professionals. Monthly video calls, shared challenges, real connections.
Instructions
Format: /industry/[industry-slug]
Example (Construction)
/industry/construction
Gather this information before writing
Copy and fill out for each new industry page
INDUSTRY LANDING PAGE CONTENT BRIEF =================================== Industry: _______________________ HERO SECTION ------------ Headline: _______________________ Subhead: ________________________ ________________________________ WHY THIS MATTERS ---------------- Hook: ___________________________ Bridge: _________________________ ________________________________ ________________________________ INDUSTRY-SPECIFIC BENEFITS -------------------------- 1. _____________________________ 2. _____________________________ 3. _____________________________ 4. _____________________________ CTA SECTION ----------- Headline: _______________________ Subhead: ________________________ SEO & META ---------- Page Title: _____________________ Meta Description: _______________ ________________________________ URL: /industry/__________________ RESEARCH NOTES -------------- Key challenges: _________________ ________________________________ Common job titles: ______________ Industry jargon to use: _________ Decision-makers they reach: _____ Sales cycle notes: ______________