completely different audiences you're marketing to simultaneously
of locations expecting marketing support, each with unique needs
marketing team (often small) trying to do it all
Monday you're building a franchise development campaign to attract new owners. Tuesday you're fielding calls from franchisees frustrated with local marketing. Wednesday you're presenting ROI to a skeptical advisory council. Most B2B marketers can't relate. You need peers who've managed co-op funds, built local marketing programs at scale, and know what it's like when your "customers" are also your partners.
Learn how peers manage the constant tension between franchisor growth marketing and franchisee support without burning out.
Share strategies for empowering hundreds of locations with effective local marketing while maintaining brand consistency.
Get tactics for building trust with franchisees and getting them to actually use the marketing programs you create.
Swap playbooks on lead generation for franchise sales—what's working to attract qualified candidates.
Build measurement frameworks that demonstrate marketing value to both corporate leadership and franchisee advisory councils.
Navigate the complexity of marketing funds, co-op programs, and getting franchisees to contribute and participate.
Share whether you're focused on franchise development, franchisee support, or both—plus your brand's size and stage.
We connect you with 5-7 franchise marketers facing similar dual-sided challenges.
Join monthly video calls and async discussions with peers who understand the franchise model.
Connect with franchisor marketing teams, not vendors or agencies selling to you.
QSR, fitness, home services, retail—the franchise model challenges are universal.
Small groups mean real talk about what's working and what's failing.
Monthly calls plus async support for when you need help between sessions.