increase in Facebook CPMs over the past 3 years for eCommerce brands
of conversions go untracked post-iOS 14.5, breaking attribution models
of DTC brands say profitably scaling paid media is their #1 challenge
The playbook that worked in 2020 is dead. Rising CPMs, broken tracking, and increased competition mean you need to constantly evolve your strategy. But most marketing communities are full of agencies selling services or beginners asking basics. You need peers at your level—operators who are in the trenches, testing the same channels, and willing to share real numbers.
Share what's actually working to lower acquisition costs as paid channels get more expensive and competitive.
Navigate the murky waters of multi-touch attribution when tracking is broken and data is incomplete.
Learn from peers who've cracked the code on scaling spend without sacrificing unit economics.
Reduce Meta/Google dependency with insights on TikTok, influencer, affiliate, and emerging channels.
Swap playbooks on email, SMS, loyalty, and subscription strategies that actually move the needle.
Discuss ad creative strategies, UGC approaches, and landing page optimization with fellow DTC marketers.
Tell us about your brand, your channels, and your biggest marketing challenges right now.
We connect you with 5-7 eCommerce marketers at similar scale facing similar growth challenges.
Join monthly video calls and async discussions to share wins, losses, and real numbers.
No agencies, no vendors—just in-house marketers and founders sharing real strategies.
Get help when you need it. No waiting for the next monthly call to get feedback.
Benchmark your CAC, ROAS, and LTV against peers at similar scale and stage.
5-7 marketers per group means real relationships, not surface-level networking.